Дякуємо за звернення!
Наші спеціалісти звʼяжуться з вами найближчим часом.
About the client
WowTrip is a Polish tour operator specializing in bus tours in Europe. Since 2017, the company has been organizing trips from Polish cities such as Warsaw, Łódź, Poznan, Wroclaw, Katowice, and Opole to various European countries. The tours include transportation, accommodation, guided tours, as well as cultural events and photo shoots.
About the client
WowTrip is a Polish tour operator specializing in bus tours in Europe. Since 2017, the company has been organizing trips from Polish cities such as Warsaw, Łódź, Poznan, Wroclaw, Katowice, and Opole to various European countries. The tours include transportation, accommodation, guided tours, as well as cultural events and photo shoots.
Start of work
In early 2023, we were approached by two Ukrainian entrepreneurs who had launched their company in Poland. At that time, they already had a website, a certain model of work, and about 1200 users from organic traffic per month. However, the owners understood how important it was to be in the top of search results, as they saw how much traffic and customers it brought to their competitors. It was decided to conduct an extended audit of the site and prepare a further strategy.
Team actions
Detailed analysis of competitors.
Collecting the semantic core for all services and cities.
Audit of the link profile of the main competitors and the current website.
Development of a link building plan, including the selection of outreach donors, anchor list, budgets, and terms of reference for articles and crowd marketing.
Full technical audit of the website and preparation of the terms of reference to fix all the errors found.
Install, configure, and link all necessary Google services, such as Google Analytics, Tag Manager, and Search Console.
Recommendations for expanding the structure of the site based on the analysis of competitors and the collected semantic core.
Preparation of technical specifications for writing texts for all necessary pages.
Creation of meta tags and headings for all pages of the site.
Preparation of terms of reference for articles on the website's blog.
Analyzing competitors' profiles in Google My Business and providing recommendations for maintaining your own profile.
Assistance, control and verification of the implementation of all technical tasks and recommendations on the website.
Team actions
Promotion results
As a result of the fruitful work, organic traffic grew by 200% in just a few months: from 1,200 users in February to 3,600 users in July.
Later, during the next high season in the theme, the traffic increased to almost 6,000 users per month, which is about +500% growth in one year.
This result was achieved thanks to an extended audit of the site, even without building up the link mass and active monthly work.
Author of the case
Oleksandr Andrianov
Founder & CEO of MARZHA
15 years of experience in marketing, including 9 years in SEO. Worked with Kyivstar, Ocean Plaza, Ukreximbank, MTB Bank, SHARK.
Author of the case
Oleksandr Andrianov
Founder & CEO of MARZHA
15 years of experience in marketing, including 9 years in SEO. Worked with Kyivstar, Ocean Plaza, Ukreximbank, MTB Bank, SHARK.