Dewpoint SEO case — traffic growth for construction company

Project

dewpoint.com.ua

Region

Ukraine

Theme

Project design and construction

Service

Complex SEO

Project

dewpoint.com.ua

Region

Ukraine

Theme

Project design and construction

Service

Complex SEO

About the client

Dewpoint is a Ukrainian company based in Dnipro that specializes in the construction of turnkey private houses, engineering systems (heating, ventilation, air conditioning) and energy-efficient solutions such as heat pumps and recuperators. The company offers a full range of services: from individual design to the implementation of modern climate technologies for a comfortable and energy-saving life.

About the client

In April 2023, we started working with a company from Dnipro that specializes in the design and construction of private houses. At the time of the start of work, they already had a website, a certain business model, and almost 1000 users of organic traffic per month. However, the owners realized the importance of getting to the top of search engines because they saw how much traffic and customers it brought to their competitors. Therefore, they decided to seriously engage in SEO promotion.

We started with a technical audit and fixing all the errors on the website.
At the same time, we conducted a detailed analysis of competitors' websites and collected the most complete and up-to-date semantic core.
Based on this information, we developed a strategy and made plans to expand the site's structure.
Then we started expanding the structure. The main growth point is the individual pages of house projects by size, number of floors, style, etc.
We filled and optimized the new pages, opened them for indexing, added them to the main menu of the site, and started promoting them.

Gradually, we added important elements to the landing pages: prices, tables, photos, texts, micro-markup, etc.
We regularly filled the blog with high-quality expert articles.
We optimized and prepared recommendations for promoting a Google My Business profile.
At the same time, we have been building up our link mass using various methods: outreach on popular websites, crowd-sourcing on thematic forums, trusted thematic directories with traffic, and others.

Team actions

We started with a technical audit and fixing all the errors on the website.

At the same time, we conducted a detailed analysis of competitors' websites and collected the most complete and up-to-date semantic core.

Based on this information, we developed a strategy and made plans to expand the site's structure.

Then we started expanding the structure. The main growth point is the individual pages of house projects by size, number of floors, style, etc.

We filled and optimized the new pages, opened them for indexing, added them to the main menu of the site, and started promoting them.

Gradually, we added important elements to the landing pages: prices, tables, photos, texts, micro-markup, etc.

We regularly filled the blog with high-quality expert articles.

We optimized and prepared recommendations for promoting a Google My Business profile.

At the same time, we have been building up our link mass using various methods: outreach on popular websites, crowd-sourcing on thematic forums, trusted thematic directories with traffic, and others.

Despite all the difficulties of the war, the team and the client managed to achieve significant results in a year of fruitful cooperation. For all the main frequency queries, we consolidated our position in the top 3 and increased organic traffic by 450%: from 1000 users in April 2022 to 5500 in April 2024.