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Start of work
In February 2021, we were approached by a company with an interesting new project for the US market. It was an information website with a lot of content (we can't disclose the domain and topics because a Non-Disclosure Agreement (NDA) was signed immediately).
At the time we started work, the site had just been launched on a purchased domain with a good history. However, there was no traffic at all.
Team actions
We conducted a detailed analysis of competitors.
We collected the semantic core for all sections of the site.
We audited the link profile of the main competitors.
We developed a strategy for website promotion and link building.
We conducted a full technical audit of the website and fixed all the errors.
According to the developed plan, the site structure was expanded.
We conducted significant analytical work on the content and prepared recommendations with growth points.
We wrote texts for all the necessary landing pages.
We implemented templates for meta tags and headers for all page formats on the site.
At the same time, we built up the link mass using various white hat strategies.
Team actions
Promotion results
In 1 year, we managed to promote the site in a very competitive topic in the US market from 0 to 841,410 users per month.
Author of the case
Oleksandr Andrianov
Founder & CEO of MARZHA
15 years of experience in marketing, including 9 years in SEO. Worked with Kyivstar, Ocean Plaza, Ukreximbank, MTB Bank, SHARK.
Автор кейсу
Oleksandr Andrianov
Founder & CEO of MARZHA
15 years of experience in marketing, including 9 years in SEO. Worked with Kyivstar, Ocean Plaza, Ukreximbank, MTB Bank, SHARK.
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